Address

PO BOX 170
Heidelberg VIC 3084

 

Phone

0407 153 426

 

Email

info@advancecopy.com.au

 

services

 

I offer affordable proofreading and editing services for business and individuals. This includes websites, annual reports, articles, newsletters, press releases, blogs, marketing material, cover letters, resumes, admissions essays, books, *educational resources (school textbooks), manuals and more. 

 

There are three different levels of service: 

 

1. Proofreading (Basic) 

Checks for errors in spelling, grammar, punctuation and syntax (sentence structure). Changes tend to be minor, with a focus on accuracy. Proofreading is sometimes referred to as ‘copyediting’. 

 

2. Editing (Intermediate) 

Looks at the document as a whole, or in other words, the ‘big picture’. Includes proofreading as described above, AND Checks for things like repetition, wordiness and inconsistencies in word usage, style and spelling (British/American). This level of editing also checks the transition between paragraphs and how well the content ‘flows’ or maintains continuity. 

 

3. Substantive Editing (Advanced) 

Includes both proofreading and editing described above, but also involves more significant changes that will improve not only the document’s accuracy and continuity, but its overall use of language, style, tone and suitability to its intended audience. This level of editing can include major changes to wording and aims to ‘sell’ its message to readers; it can also include **Search Engine Optimization (SEO) if required. Particularly suited to websites, press releases and marketing material.

 

 

rates

    

I am committed to providing affordable proofreading and editing services for business and individuals.

    

Current rates:

 

SERVICE RATE/WORD (AUD) RATE/1000 WORDS (AUD)
Proofreading (basic) 0.025 25.00
Editing (intermediate) 0.035 35.00
Substantive Editing (advanced) 0.045 45.00

 

Final cost will be determined by the total number of words in the document. I may also ask you to provide a sample of the document in order to determine the level of service required.

 

*Educational resources: writing and editing

I have a special interest in both writing and editing educational resources such as school textbooks and workbooks, particularly in science/biology but also history/geography, health/physical education, English and social science. For more information regarding these services, enquire here.  

 

**SEO for websites

These days, a good quality website is a must-have for any business wanting its slice of the market.        

However, there’s not much point in having a site that looks great if it’s languishing somewhere on page 17 of a Google search; bottom line is, nobody’s going to see it.

 

This is where Search Engine Optimization comes into play. In short, SEO is all about making your website more visible to search engine ‘spiders’ - software programs that are constantly crawling the net locating and indexing web pages. Every day, your business website is competing with literally thousands of others for a high Google ranking, so if you want your site to stand out, you have to have SEO pretty much down pat.

    

I can help boost your website’s Google ranking through skilled use of keywords in title tags, body text and meta descriptions - those snippets of information found on a Search Engine Results Page, or SERP, that summarize that page’s content. This will ensure that your site won’t get left behind.

 

The placement of keywords is a crucial part of SEO, and it takes great skill to get it absolutely right. Use too many – known as ‘keyword stuffing’ - and you risk your site being blacklisted as spam by the search engines. On the other hand, underuse of keywords will also result in a low Google ranking. I can help you get the balance right, and ensure that your site’s information reads perfectly well and flows naturally.

  

Remember that it’s not the look of your business website that matters, it’s the content. Like a high school teacher, search engines are very good at picking up on bad grammar and punctuation, and they don’t like it. On the other hand, well-constructed, engaging content written in good old fashioned plain English keeps both the Internet spiders happy and your visitors interested. This in turn reduces the chance of potential clients promptly clicking on the ‘back’ button in an attempt to escape your site (referred to as having a high 'bounce rate'). I can help reduce your bounce rate.

     

 

 

The first draft is black and white.

Editing gives the story color.

- Emma Hill

 

         
       
     

advance copy - affordable editing services for business and individuals